Abbott Core Diagnostics: Healthcare Capabilities Brochure
Led the design of a 24-page print and interactive PDF brochure for healthcare professionals, translating dense technical content into a clear, visually structured narrative. Working within Abbott’s established brand framework, I developed the layout system, content flow, hierarchy, and callout strategy to make complex data, case studies, and operational insights easier to navigate and absorb.
Responsibilities: Art direction, editorial design, information hierarchy, interactive PDF design, brand implementation, production design